Flight Centre, Air Canada and Hello Melbourne Event

Event collateral design for an experiential activation at Flight Centre’s Travel Centre in downtown Toronto. The event promoted the awareness of the June re-launch of Air Canada’s daily non-stop service to Melbourne from Vancouver. The goal was to showcase everything that Melbourne offers and position the city as an ideal choice for mass affluent travellers who are attracted to vibrant urban destinations featuring culture, cuisine, shopping, the arts and compelling day trip options.

Creative concepts, printed posters, postcards, flyers coffee cups, T-Shirt and digital designs.